Surprising Online Dating Statistics

How to Use Online Dating Apps Safely

When the first dating site launched, back in the 1990’s, single people didn’t really know what a dating site was or if it could actually work. So signing up was truly pioneering the unknown! Thankfully, we’ve now learned a lot since then and now there is much more information and research into the trends and success rates of online dating. We guarantee that there are there are many surprising online dating statistics and that will shock you!

The numbers show that online dating can work! And it’s rapidly becoming the new normal for singles, both young and old. But you don’t have to take our word for it. We’ve collected stats from the top researchers, polling institutes, and dating services to give you all an idea of what online dating is all about.

The following online dating stats are must-know information for anyone considering creating an online dating profile and seeking romance online. 

Millennials Swipe for 10 Hours a Week on Average

It’s no secret that consumers tend to log a lot of screen time throughout the day, and younger people tend to spend more time on their phones than average screen time. As millennials enter their 30s, they have increasingly turned to online dating for entertainment as much as self-improvement.

A Badoo study of online dating users under 30 found a high level of engagement and return visits. People in this age group spent about 10 hours per week swiping on the dating app. The average dating app session lasted 9.7 minutes for single men and 7.6 minutes for single women.

LGBTQ+ Singles are More Likely to Meet a Partner Online

The Pew Research Centre followed up with daters to see how successful their online dating experience is, and the results are fairly encouraging, especially for a single person in the LGBTQ+ community.

The most recent survey reported that among those surveyed 11% of straight singles and 21% of lesbian, gay, and bisexual singles have met a long-term partner on a dating website or app.

Average Hours Spent

Did you know that the average tinder user spends about 90 minutes on the app per day? On average women spend 8.5 minutes per session, while men spend 7.2!

The Lies that come with Online Dating

Did you know that 81% of people lie about their ehight, weight or age in their online dating profiles?!

This phenomenon was observed in a study conducted at the University of Wisconsin-Madison. The researchers weighed and measured subjects in addition to checking their driver’s licenses for their actual ages, then looked at their subjects’ online dating profiles. Height is also often exaggerated by at least two inches!

Women tended to claim that they were 8.5 pounds lighter than they actually were. Men lied by less, only two pounds, but rounded up their height by a half inch more often. People lied the least when it came to age.

People who have the word ‘Love’ in their profiles are more likely to find Love!

In 2014, dating site, PlentyofFish, conducted a study in which scientists examined word choice in all 1.2 million dating profiles on the site. Researchers also discovered that men benefited from using the words “heart,” “children,” “romantic,” and “relationship” on their profiles.

Today, people are time-poor, and we rely on our digital devices to help us manage our schedules, our busy lives, and how we interact with others. Digital devices act as a window to the rest of the world, including our relationships. Despite these surprising online dating statistics, if you take precautions and keep your expectations within limits, there is no reason why you can’t find the love of your life the next time you swipe right!


The history of dating- and secrets to find The One |

Online dating is now a billion dollar industry, but how did the online dating world actually come about? Let’s have a look at the evolution of dating.

Online dating has transformed from a last-ditch effort for the desperate to a serious contender in the search for love. I think we can all name a couple who met on a website or app.

In this blog we look through the evolution of dating through to the digital era…


Personal advertisements began to appear in newspapers in the 17th century, melding matchmaking with media for the first time. These ads were often for single men who were of the appropriate years for bachelorhood.


Matrimonial agencies and ads remained big business in Britain into the 18th century. Newspaper’s were also one of the only ways for gay men and women to meet discreetly and safely when homosexuality was illegal.


Personal ads got their first taste of mainstream success in the 1800s, when Europe’s aristocrats used them to engage in scandalous romantic entanglements. The rest of the public caught on by the mid-1800s. By the end of the century, con artists realised they had perfect victims in vulnerable singles searching for love. The dating scam was born.


In the fall of 1965,  2 Harvard students used an IBM 1401 computer to create the very first computer-based matchmaking service in the United States.

Inspired by the paltry dating scene of post-war academia, the men built a 75 question survey for love-hungry applicants to fill out. Singles would mail in their questionnaires and receive a list of computer-generated matches in return.

By 1966, Operation Match claimed to have 90,000 people using their services!

Dating sites were officially invented in 1995 by Andrew Conru. He enabled people to find and introduce themselves to prospective links over the internet. The site allowed you to become a member by creating a profile and uploading personal information such as age, gender, location, and sex.


We have now got to the point of having niche dating sites, such as farmers only sites. It caters to rural dwellers, particularly farmers. The majority of people using this app tend to marry within their professions as from its name, such as oagricultural owners, livestock owners, and ranchers.

In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find someone unique, users could decide whether they liked someone based off a few photos. 

In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers. 

What does the future have in store for tech-savvy singles? Revenue in the Online Dating segment is projected to reach US$3,241m in 2021.

Experts predict it could be video, or virtual reality, or artificial intelligence, or DNA matching. Whatever it is, two things are certain: it’s bound to be big business, and there’s no tool humans won’t try if it means finding the connection we crave deeply!

Try out Unified Dating’s dating events today!